Optimise images for a website is part of the SEO process to help rank a website in search engines. But what do we mean by “optimising an image”? It is so easy to do and below we are going to show you how to do it.
Optimise Images For Your Website
One of the best things to make a website appealing is to add pictures on a website. The best way to do this is by adding your own. As more and more people found it easier to access the web back in the 90’s there were many infringements on copyright to the legal ownership of images. Today it is integral to respect the copyright law and accredit rightful owners of images. To understand a bit more about copyright and to know what images you can legally use, check out this website.
For the web, it’s best to use images that have files names ending png. JPeg is a better/clearer image to use but it is most often used in print. (Especially if the image is to be printed out) These two file names differ in resolution and contain many pixels. SVG and GIF tend to be animated images.
How To Write File Names
To optimise images for your website, we presume a folder already exists on your hard drive which is named after your company website? After downloading the image on the internet (we suggest using pixabay), make sure the image transfered to the relevant folder on your computers hard drive. (you may need to cut and paste the image from the “download folder” to your company folder.)
To make things a lot easier for you make sure your files look like this; This PC>Desktop>Company>Images>Logo
The above means that the company logo is stored in the image folder which is all in a folder called Company.
Otimise Images For Your Website
Above, the company would be called “Black Shoes” (as in www.blackshoes.com) Right click the image and look at the PROPERTIES.
In the details tab you can see how we have edited the picture. You can ONLY put your name down if you own it. If the picture is copyright, copyright might be mentioned but you should never change copyright to your ownership if you did not create the picture.
Therefore, it is illegal/infringement if you change details to your name if you didn’t make the imge. If it is your ownership and you have full rights, this is how you optimise an image for the web.
Website Image Keywords
In WordPress or Dreamweaver (or whatever platform you use to build your website) upload your logo.
Particularly in WordPress when the image has loaded, the fields of the image can be seen. Make sure the “Alt tag” field is filled in along with a “Description” of the image. It might automatically be filled in when the steps above have been filled out but it is wise to double check.
The ALT tag is necessary to help visually impaired people who may need an app to help them read the website. A caption, also known as a cutline, is text that appears below an image. Captions are most often used to attribute the source or author of the image. If you have legal ownership of the image you choose to use the shortail keywords in the caption area. If you prefer, you can name the source of the image on the same webpage.
Make sure the TITLE of the image is readable and does not say something like… internet-317872.jpg. If you want to put an image on a specific page, it is best to name the image after the page, including the adding long tail and short tail keywords in the Alt tag and Description of the image.
When writing any image file, name it blackshoeslogo or black-shoes-logo. Google tends to ignore file names with hyphens.. If you leave spaces within the file name, you may see ampersands within the space which isn’t optimising an image!
To wrap up:
To optimise images for a website:
- Name the image file using short tail keywords (Do not leave spaces in file names)
- Use a longer keyword for the “ALT” tag
- Write a long tail keyword for the image DESCRIPTION and use an associated keyword within the sentance
- Captions aren’t necessary.