Internet Marketing Agency UK For Online Businesses

On Page Optimisation | Website Ranking Strategy

Web Page Optimisation

The first part of internet marketing is to correctly structure content on your website. This is known as "page optimisation". It is important to optimise a web page so that search engines can understand what your business is about. Search engines have programmed "robots" that crawl through websites and indexes them to the specific words used within the pages.

When you have correctly formatted web page content, it will enable search engines to find your business and index it to what it thinks your business is about. Just think of it as if you go to a library (your website) and you are looking for a specific book (your web page).

By doing so, means your website will get positioned within the search results, the better the optimisation, the better your website ranking. Good optimisation can get your website seen within the first two pages of the search engines results page. I'm going to show you how to do website optimization through the drop downs of the on page optimisation category.

Content Writing

In order to rank in search engines, websites should never be written for search engines. In other words, you shouldn't splash the page with one repetitive keyword as this could be considered as spam. Repeating the same keyword won't make sense to your readers either.

Writing for the web isn't an easy skill to master but one of common sense. One thing to remember is that the broader the keywords, the harder it is for robots to understand what the business is about.

Web Page Structure

When optimizing your website for search engines, it's good to keep to some guidelines. This helps your website stay consistent, easy to navigate and understand. I have compiled a list of vital elements to be included in your website, l will explain each of these in further detail on the linked pages. The core structure of a website should consist of

  • Titles and Subtitles
  • Content with at least two keywords
  • Visible content above the fold
  • Visual Presentations
  • Sidebar Optimisation

Web Page Structure

Writing content for your website is structured the same way as writing a book. The only exception is you are now learning how and where to place keywords in your pages.

Now that you have set up your domain and host package for your online business, let's get on with building your web pages.

  1. Content Writing - Produce informative and factual information about your industry which benefits your customer or solves your customers specific problem
  2. On page optimisation (SEO) - Use keywords in title pages
  3. Presentations -  Images - Optimising image tags sales copies
  4. Use eye catching sales copies

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