I can help you set up your online business by building an amazing website. Not only that but I will cover all the on page elements that makes a website functional for all users. Your website can either be aesthetically pleasing and easy to follow. Use the latest SEO techniques and know how social media platforms can benefit your company to rank well in search engines.
Please remember; in order to reach out to potential customers, you must be able to help solve their problem. Online businesses work the same way as a brick and mortar business, it’s always best practice to make a business plan and refer back to it when necessary. Business plans keep you on track but you could also consider:
- Doing full market research
- Explore your business niche
- Go local
- Know your target market
What is an appropriate name for your online business?
The name of your online business is important and should be relevant to the products or service you are sellingl. However, this is not concrete. Branding your business without using relevant names can be done if you are using catchy slogans and products that your prospects remember what your business is and what it does.
This business name marketed on the internet is known as a domain name. It is written in the box called Uniform Resource Location or “URL” which is the bar located at the top of this page (it starts http:// www. eg.. www.websitepresence.co.uk)
How to set up a domain name for your online business
Go to godaddy.com, below the go daddy logo type in a domain name that you use for your business or think or a relevant domain connecting your business to keywords you are likely to use to represent your business.
Choose what name you want to be known as and click add to cart to purchase your domain. You might want to use their hosting packages too. You must buy a hosting package to get your website on seen on the internet. The domain names can vary slightly and it depends on whether your domain name is available to purchase. Please note that that this page was written 01/06/2017 therefore the purchasing procedure of a domain name might have changed. Please read the instructions on the go daddy website carefully but refer to my instructions for advice.
In the example below, you can see that the domain name for businessschoolbooks.com is available but it’s not clear to read. I could consider using dashes to break up the sentence business-school-books.com or use other suggestions Go Daddy may recommend. Go daddy sells domain names in terms of 1 year, 2 years to 3, 5 and 10 years. The recommended purchase is probably 2 years as that is how long it takes to get a website up and running and a customer base in. 1 year doesn’t give enough time and 10 years is fairly expensive if things don’t turn out right.
Buying A Web Domain
You might be wondering what you should be purchasing with your domain name. For someone new to technology it can be quite daunting.
This is what I suggest to do when you reach the next page to purchase a domain name. Add Privacy: It is a very good idea to add privacy protection, if you don’t your private details are open on the web! I know, I learned the hard way and believe me this is worth it. They will ask you again at the end if you want to buy this product. Then tick yes.
If you are building your own website or have someone (like me 🙂 ) in mind to build a website for you, you do not need a “Go central website“.
Create an email address, when you buy a web hosting service, business emails are automatically added to the domain name. I think this might refer to the use of outlook – which is an excellent product but otherwise, click no and continue.
This page is the most important page for the purchasing of a domain name. Please make sure you follow my advice because you might end up paying for more than you need.
- Make double sure that your domain name (business name) is spelt correctly.
- Set the purchase in years at 2. But it’s up to you how long you want it. If your business is well established then yes go for longer. I recommend 2 as go daddy will always ask if you want to renew the domain after say 1.7 years respectively.
- Click the ariel button to Protect your information. For information about it “click ?”
- Matching domains, I don’t recommend this as you can set your domain in the building process to fit your requirements. If you are advertising locally, you probably have a co.uk or .us or .india ending. If you have an international company .co | .com | .org is good enough. Do not press “add”
- Malware. Yes if you want your hosting with go daddy, no if you want your website hosted with me or through another web hosting company.
- Proceed to pay out.
If you have Go Daddy to host your website you’ll need to reach their back end (c-panel) to set the website up. I chose webhostingpad as a preferred webhosting company. Prefer not to host a website through me or Go daddy. I will write instructions later (update this part of my website so you can learn how to do it. To be honest it’s a little complicated and I have to find the words so you understand. otherwise you can look on YouTube to find out how to carry out the procedure of hosting your domain.
What’s the difference between buying a domain and having a website hosted?
Once you have purchased a domain name, it won’t do anything. You need a platform to showcase your business and this is what a web hosting service will do. Domain purchase > Website host > website build. Think of it this way, it’s like having a computer but you need to click on Internet Explorer > Google > Website
Website Privacy Protection
I would suggest buying ssl certificate for privacy and protection for your clients is a good idea. Without it, your business might have some unwanted hackers. If you have a payment system on your website, it adds a level of security too. Here’s some more information about ssl certificates.
SSL is just a secure lock on your website. Its the difference between having http:// or https:// in the URL SSL certificates should be used especially if transactions are made through your website.
Building Your Website Blog
If you’re here because you know how to program a website (but don’t know how to market it – that’s cool) You might consider using Dreamweaver or for “newbies” who don’t know how to code, you might consider using WordPress. I only know a bit of coding and my followers may also be non coders so from now on, I’ll be writing about WordPress. Following on please follow me as I take you to my guide, it’s about setting up a website blog.